Are Your Product Claims Legal ?

Is Your UAE Product Claim Legal?
Compliance Rules Every Brand Must Know

Words like "boosts immunity," "anti-aging," or "burns fat" might sound great on your product label — but in the UAE, they could get your entire registration rejected.

Whether you're launching a health supplement, cosmetic, or food product, product claims are a regulated zone. Authorities like MOHAP, Dubai Municipality, and ESMA review label and marketing claims closely — and they don’t tolerate vague, exaggerated, or unapproved promises.

Why Product Claims Matter to UAE Authorities

The UAE takes product claims seriously because consumers take them seriously. A misleading claim isn’t just bad marketing — it’s a potential health and safety risk.

Authorities want to know:

• Is the claim medically accurate or scientifically proven?

• Does the claim suggest therapeutic effects that aren't allowed for non-pharmaceuticals?

• Is it written in Arabic and English clearly, without ambiguity?

Common Claims That Get Rejected

• "Cures joint pain" → Not allowed for supplements or cosmetics

• "Boosts immunity" → Needs strong scientific evidence

• "Anti-cancer" or "treats diabetes" → Prohibited for general consumer products

• "Instant whitening" or "permanent results" → Considered misleading under UAE rules

• "Burns fat quickly" → Flagged by MOHAP without clinical evidence

So What Can You Say Legally?

✅ "Supports bone health" — when backed by documentation
✅ "Helps maintain skin hydration" — for approved cosmetic formulas
✅ "Contributes to energy metabolism" — if aligned with approved nutrient function claims

The key is to ensure:

• Your claim matches your product category

• The language used is non-therapeutic, balanced, and technically correct

• You have supporting documents or scientific references if required

Real Questions Clients Ask Us

“Can I copy what big brands write on their packaging?”
No. What passed in another country or even in another UAE-approved product may not work for yours.

“Do I have to translate the claim into Arabic too?”
Yes — and the Arabic must match the tone and technical accuracy of the English claim.

“Can I include testimonials or before-after photos?”
Usually not — these are often considered promotional and may conflict with claim restrictions.

How to Make Sure Your Claims Are Compliant

✅ Request a claim validation review before submitting your label
✅ Work with a local consultant who knows the latest MOHAP and ESMA interpretations
✅ Review ingredient-specific limits — some claims are tied to dosage, not just inclusion
✅ Avoid exaggeration — even if your formula is excellent

Protect Your Brand Before You Go to Market

Having your product rejected for one line of text is frustrating — but preventable. The right wording not only protects you from delays, it strengthens your brand credibility in the eyes of regulators.

Need help checking your product claims before submission?
Start a chat with us now or fill out our consultation form.

Don’t Miss These Compliance Essentials:

• Avoid labeling issues in What UAE Authorities Check on Supplement Labels

• Learn how translation can distort claims in Arabic Label Translation Rules Every Brand Must Know

• Understand the risks in What Are the Penalties for Non-Compliance in UAE?

• Catch compliance issues before submission — see how gap analysis saves time and approvals.

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